General Over View
Passion – Positivity – Performance
the plan
Tanqua Wealth must become the largest black owned Contact Centre in SA
5/5
- Use the investment as a platform to springboard into
- Need to appoint a board of Tanqua Wealth, as skilled business people who are also sympathetic to worker challenges -bring business acumen and influence.
- Be selective with who business is done with
- This journey must be used as a growth path to enhancing communication
- Management must find and maintain a balance between public and private sector to mitigate growth and profit risk.
Tanqua Wealth supports multilingual skills across SA languages.
Operations
5/5
Tanqua Wealth operates 7/365; 6am to 11pm with inbound and outbound services targeting the South African and UK markets.
Standards
5/5
The business has well established standards and operating procedures and intends on implementing the new BPO ISO standards, which it has contributed to designing.
Industry engagement
5/5
Tanqua Wealth recognises the need to engage with the various industry bodies and is actively involved with the Professional Body for Contact Centres (the CCMG) and the Direct Marketing Association of South Africa.
Target markets
5/5
These were discussed with the current focus being on the following: Public Sector; Mobile; Retail; Insurance; and Financial Services. It was noted that the proportional make up of these sectors will change as the new strategy kicks in.
Channels to market
5/5
Include the business development / sales team; 3rd party re-sellers; sponsorships and events; advocacy from existing clients and up and cross selling into the existing base; and word of mouth.
Goals
5/5
Tanqua Wealth have a marketing plan although this must be reviewed and aligned to the goals and focus areas for the next 18 months.
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Address
343 Surrey Avenue, Randburg, GP
Call Us
+27 10 210 7851
Email Us
info@tanquawealth.co.za
